Le blog Medialog - Case study

Hôtel Whistler: fluidity and loyalty at the heart of performance An elegant immersion in the heart of Paris Nestled between two of Paris's largest train stations, the Hôtel Whistler Paris invites...

How does each generation travel? Each generation travels differently. A baby boomer's trip is nothing like a millennial's or a Gen Z's. Each has their own specific expectations...

The Myth and the Question: Hotel occupancy in January is often presented as low, almost "logical," because January is supposedly the most depressing month of the year. The famous...

The Workations Phenomenon: When Work and Vacation Intertwine Since Covid, a large proportion of French employees have discovered teleworking. By 2024, 29% of working people will be teleworking...

Nostalgia: Your Best Marketing Tool? In recent years, certain things have made a resounding comeback. As mentioned in a previous article, flip phones...

Overtourism: The Rules and Laws in Place Every summer, conversations become increasingly frequent and louder about the number of tourists in certain places. Even more so...

Choice Overload: When Too Many Choices Kill the Experience Picture this: Saturday night. You're slumped on the couch, remote control in hand... but then the ordeal begins. C...

5 Steps to Make Your Hotel Eco-Friendly (and More Profitable) Unless you've been living under a rock for the past few decades, you already know that our planet is in crisis...